Kathmandu: Nepal Overseas Marketing, the distributor of popular brands like Mamy Poko Pants, Johnson & Johnson baby products (soap, cream, shampoo), and Cetaphil skincare, recorded an impressive Rs 1.66 billion in sales over the first ten and a half months of the last fiscal year.
According to company data, the total transaction stood at Rs 1.658 billion till May, averaging Rs 158 million per month and nearly Rs 5.2 million per day.
In previous years, the company had similarly high annual turnovers: Rs 2.169 billion in 2024, Rs 2.152 billion in 2023, Rs 2.258 billion in 2022, and Rs 1.716 billion in 2021.
These figures reflect an average daily business volume of Rs 5.9 million in 2023 and 2022, Rs 6.2 million in 2022, and Rs 4.7 million in 2021.
Established in 1997, Nepal Overseas Marketing has been importing and distributing fast-moving consumer goods (FMCG) across Nepal. Operating under a B2B (business-to-business) model, the company has built a nationwide distribution network with over 250 dealers.
The company’s largest share of business comes from two brands: Mamy Poko Pants and Johnson & Johnson. In 2024 alone, sales from Unicharm and Johnson & Johnson products accounted for 73 percent of total revenue. Similarly, these two brands contributed 66 percent of revenue in the last fiscal year.
Ownership of Nepal Overseas is shared among three stakeholders: Pawan Kumar Agrawal holds a 60 percent stake, while Ramji Agrawal and Meera Agrawal each hold 20 percent. The trio has been involved in the FMCG business since 1987.
The company has also secured credit ratings amounting to Rs 828 million for both long- and short-term loans. This includes Rs 480 million in long-term loans and Rs 780 million in short-term loans—an increase of Rs 30 million from the previous rating.
Despite maintaining sufficient capital adequacy and a stable net worth due to conservative dividend policies, the company’s profit margins have declined.
In the first 10.5 months of 2025, Nepal Overseas posted an operating profit margin of only 3.4 percent—the lowest in the last five years. The company had previously reported profit margins of 6 percent in 2021, 6.3 percent in 2022 and 2023, and 4.5 percent in 2024.
While the company faces no immediate default risk—78 percent of its borrowings are backed by bank guarantees—it has already utilized 94 percent of its available credit limit. Though the borrowing level aligns with operational capacity, the company appears to be operating near its financial ceiling.
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