Kathmandu: Unilever Nepal, a trusted leader in beauty and personal care and household brands in Nepal, today announced an exciting collaboration to bring the English Premier League (EPL) closer to millions of passionate football fans.
This partnership reflects Unilever’s global commitment to football and its mission to create meaningful connections with consumers through world-class experiences.
Unilever has a long-standing association with football worldwide. Its Personal Care division is an official global partner of FIFA through 2027, including the FIFA World Cup 2026, and has activated across major tournaments such as UEFA EURO 2024 and the upcoming UEFA Women’s EURO 2025. These partnerships demonstrate Unilever’s belief in the power of sport to unite communities and inspire confidence.
As part of this collaboration, CLEAR, one of Unilever’s flagship hair care brands, will take centre stage. CLEAR has built strong ties with football through its association with global icons Cristiano Ronaldo and Erling Haaland, who embody the brand’s promise of confidence and performance. This EPL partnership brings that same energy to Nepal, giving fans an immersive experience across Kantipur Media Group’s broadcast and digital platforms.
Amlan Mukherjee, Managing Director, Unilever Nepal, said, “Football is more than a sport—it’s a shared passion that connects people across borders. Through this partnership with Kantipur Max, we are proud to bring the excitement of the English Premier League to Nepalese fans, while reinforcing CLEAR’s commitment to confidence and performance. Unilever Nepal, with its products present in 8 out of 10 households nationwide, is proud to support the passion of football fans by providing a dedicated platform to enjoy the English Premier League (EPL).”
Mahesh Swar, CEO, Kantipur Media Group, added, “We are thrilled to collaborate with Unilever Nepal and CLEAR to deliver world-class football entertainment to our viewers. This partnership underscores our commitment to offering premium content and creating unforgettable experiences for sports fans in Nepal”.
Unilever Nepal is a group company of Unilever, one of the world’s leading suppliers of beauty & personal care, home care, and foods and refreshment products. With a portfolio of wide range of trusted brands, Unilever Nepal committed to making sustainable living commonplace.
As part of this commitment, viewers across Nepal can now watch live EPL matches on Kantipur Max, ensuring greater accessibility and engagement with one of the world’s most celebrated football leagues.
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