Kathmandu: inDrive, the global mobility and urban services platform, has launched a new campaign in Nepal titled “Your Journey Begins With Your Choice,” highlighting the company’s core belief in freedom of choice, fairness, and transparency for everyone.
The campaign embodies inDrive’s unique peer-to-peer (P2P) model, making it the most transparent ride-hailing model in the world. Unlike conventional platforms, inDrive fosters mutual empowerment by giving both passengers and drivers the freedom to negotiate fares and make informed choices. Passengers benefit from being able to negotiate their own fare and select their preferred driver, while also enjoying access to in-app safety features and community support initiatives.
This distinctive approach ensures equality, respect, and mutual decision-making putting freedom of choice at the heart of every ride. The campaign builds on inDrive’s core philosophy of empowering people to take control of their journey. Through the inDrive app, passengers can offer their own fare or choose from multiple driver offers based on vehicle model, driver rating, and arrival time, ensuring full transparency and control for both parties.
Featuring Ms. Swastima Khadka as the face of the campaign, inDrive aims to deepen its connection with Nepali audiences—especially the youth—who value independence, authenticity, and empowerment. The message “Your Journey Begins With Your Choice” reinforces inDrive’s mission to put people first and foster a community-driven platform grounded in fairness and freedom.
Rita Pokharel, Nepal Country Representative, inDrive, said: “Our campaign, ‘Your Journey Begins With Your Choice,’ reflects inDrive’s core values of freedom, equality, and community. We believe every journey should begin with empowerment and transparency, where both passengers and drivers have an equal say. inDrive has always believed in empowering communities by giving them real freedom of choice. Through this campaign, we reaffirm our commitment to fair mobility and transparency. We want every passenger and driver in Nepal to feel that their choices truly matter.”
With this campaign, inDrive continues to redefine urban mobility in Nepal, creating a platform where freedom, fairness, and community drive every journey.
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