Kathmandu: Coca-Cola Nepal has officially launched its new campaign centred around the upcoming FIFA World Cup 2026, aiming to connect Nepali audiences with the excitement of the world’s biggest sporting event. The announcement was made during a special event in the capital attended by prominent figures from the sports and entertainment industries.
As a key highlight of this year’s campaign, popular Nepali actor Pradeep Khadka has been unveiled as the new brand ambassador for Coca-Cola Nepal. Expressing his खुशी at joining the Coca-Cola family, Khadka thanked the company and shared his enthusiasm for being part of such a globally recognized brand.
The campaign also features leading faces as its core ambassadors, including national football team players Anjal Bista and Anjan Rana Magar, along with well-known actress Swastima Khadka. During the event, they spoke about the passion and excitement that football brings, as well as their personal experiences with the sport.
Speaking at the program, Ajay Khanna, Managing Director of Bottlers Nepal, said the campaign aims to bring Nepali consumers closer to the World Cup atmosphere. He emphasized that the initiative goes beyond celebrating football—it seeks to integrate the global appeal of FIFA into the everyday lives of consumers in Nepal. Through special packaging and interactive activities, the company plans to offer memorable experiences to its audience.
As part of the campaign, Coca-Cola has introduced limited-edition packaging inspired by the FIFA World Cup 2026 theme. The event also showcased the brand’s official anthem, a new television commercial, and other promotional materials designed to amplify the campaign’s reach.
Coca-Cola’s association with FIFA is considered one of the longest-standing partnerships in global sports. The collaboration began in 1974, and the company has been an official sponsor of the FIFA World Cup since 1978. With a presence in Nepal for over five decades, Coca-Cola now aims to channel the global football culture into the enthusiasm of Nepali fans through this latest campaign.
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