CG launches ‘Experience Life with CG’ campaign with New Year offers and tech push

Kathmandu: Nepal’s leading home appliance brand CG has unveiled its new annual brand campaign, “Experience Life with CG,” to mark the New Year 2083, combining promotional offers with a broader push toward modern, tech-driven lifestyles. Under the theme “A Celebration of Nepali Trust for the New Year,” the company has also rolled out an attractive gift and cashback scheme aimed at engaging customers throughout the year.

Building on the momentum of last year’s “Level Up” campaign—which introduced advanced products such as AI-powered televisions, AI air fryers, and even a massive 100-inch TV—CG is now focusing on making everyday life more convenient and contemporary for its customers. The company says the new campaign will run across multiple festive occasions throughout the year, maintaining a continuous connection with consumers.

As part of the New Year offer, customers purchasing CG products will receive guaranteed gifts along with special cashback benefits. Those who buy smart home appliances and register their purchase by scanning a QR code will automatically be entered into a lucky draw, where winners stand a chance to receive bumper prizes. To further enhance accessibility, CG has continued its easy financing option with zero percent interest, requiring only basic identification, making premium technology more attainable for a wider segment of Nepali consumers.

The company has also highlighted its “Meridia” segment, which it claims delivers a premium, world-class lifestyle experience through cutting-edge technology and design. With over four decades of presence in the Nepali market, CG Electronics has built a strong distribution and service network, operating 21 modern showrooms and 40 service centres nationwide to ensure reliable after-sales support.

Customers can also explore and purchase CG products through the company’s official website, reflecting its growing focus on digital convenience. With this campaign, CG aims to reinforce its commitment to innovation, quality service, and customer-centric solutions, positioning itself as a key player in shaping a more connected and comfortable lifestyle for consumers in Nepal.